You only fail when you stop trying.

Alan Houser  Founder

Alan Houser

Squareflair is a creative studio headquartered in Indianapolis, Indiana.

We combine design, technology, and experience to build adventurous brand experiences that connect people and inspire action.

Alan Houser is the founder of Squareflair. He is a web design veteran— designing websites and web apps professionally, since 2000. 

Today, Alan serves as Creative Director, UI Designer and Project Manager on all Squareflair projects. Alan is crazy about music, coffee and sharing thoughts on Twitter and Instagram

Helping organizations articulate, document and translate the personality and values of their brands into attractive design solutions is what motivates Alan. He enjoys partnering with client leadership to dive deep into what makes their work, product or offering unique, and turning that research into meaningful creative solutions that drive results.



2005 / Creative Component LLC launched an everything-to-everyone studio, offering print design, graphic design, logos, branding, web and more.

2009 / Squareflair was born from a need to focus on creating successful digital products for our Squarespace clients. This focus was pivotal to our growth as one of the leading Squarespace design firms.

Our success can be measured by lives changed and enhanced by more than nine years of Squarespace-focused service.




Together we'll create more than a website for you. We'll design an online home that: conveys your work with integrity, attracts the right clients, helps you nurture relationships, and functions like a well-oiled business system.

Additionally, you'll learn about strategies, resources, and systems to make running the online part of your business feel manageable—because I know you want to spend your time doing what you do best (NOT hanging out in the Nerd Forest).



As designers, we are here to partner with you to provide creative solutions that will result in increased brand differentiation and recognition, more accurate audience perceptions and a competitive edge.


We view each client relationship as a unique collaboration.



We listen to your creative input and what our shared research tells us, and together we bring definition to the development solution.


Once a strategy is clear, we put pen to paper (or mouse to pad) to design and build the visual tools that will bring your project to life.


Whether it’s a website overhaul or a brand identity project, our team has the skill set to deliver solutions that meet key objectives.




We work with clients to create long-term partnerships built on solutions that are on-target & on-brand.

Our Development team transforms designs into rich, interactive websites that are easy for visitors to use and easy for clients to maintain.
We’re experts in content management systems, front-end web development, and custom integrations. We’ll focus on the technology so you can focus on growing your business.



  • Web Design

  • Responsive Web Development

  • Mobile/App Design

  • Strategy

  • Content Strategy + Creation

  • Digital Product Design

  • E-Commerce

  • Email Templates

  • Landing Pages

  • Shopify

  • Squarespace

  • UI/UX

  • Motion

  • Creative/Art Direction

  • React

  • Headless CMS

  • Workflow Automation

  • Lots of Coffee


  • App Development

  • IT Support

  • Other Design Agencies’ Websites

  • Hosting

  • Diapers
    but we work with people who do



Squarespace logo

You already know about Squarespace, right?

The Squarespace platform allows you to quickly upload images from your computer and easily embed audio and video from the likes of YouTube, Vimeo, Flickr, SoundCloud, and 500px. Then just drag and drop your content until your page content looks exactly how you want it to.

Managing your site has never been easier through Squarespace, and we keep it that way!

But you guys customize the whole site— does that mean there’s code for me to deal with?

No. The reason we love Squarespace is the same exact reason you love Squarespace— because you can manage all of the content yourself WITHOUT HAVING A COMPUTER ENGINEERING DEGREE.

When designing and building sites, we build EVERY SINGLE AREA to be maintained by you, using all the built-in content tools (“Blocks”) provided by Squarespace.

All our sites are fully responsive and retina-display-ready. So no matter whether you’re showcasing your work on your Windows laptop, Android phone or iPad Pro, you can be confident your mobile-optimized site will always show your content in the very best light.

More frequently answered questions...