Working with Squareflair is different. Here’s what to expect.



Our methodologies are centered around making sense of complex systems and environments and reducing uncertainty. Our design decisions are driven by data and evidence as much as they are by creativity.



All great ideas need to be nurtured. Early collaboration, feature planning, and research help transform napkin sketches into powerful ideas.

It’s not about making pretty pixels. This phase includes whiteboarding, wireframing, and meetings to look at your problems, set goals, and work together to deliver the plan.


User Experience Design

Every interface needs a solid foundation. UX is about creating a tool for a task and making it work best so that people can do the task without really noticing they’re using the tool.

UX exposes design challenges before they become problems. I’ve heard it said: “Designing difficult things is simple; designing simple things is difficult.” 

Typical deliverables for the UX phase are: 

  • detailed sitemap

  • finalized list of features and functionality

  • wireframes

  • navigation models

  • end-to-end user journeys

  • visual guidelines for color, typography, and brand


Interface Design

User Interface (UI) is the space where interactions between humans and machines occur. A good user interface provides a “user-friendly” experience, allowing the user to interact with the software or hardware in a natural and intuitive way. That’s nerd-speak for “making stuff look awesome by creating interfaces that are delightful and intuitive”. “What about TRENDS,” you say? We’re aware of the top trends, but can’t let ourselves become trapped by them.

Typical deliverables for the UI phase are:

  • visual design comps (finalizing the look and feel of the experience)

  • visual style guide (rules for the visual design, including measurements for each page type, colors, typography, fonts, margins and gutters, and specifications for image/video content)



We love bringing our concepts to life, whether it’s on the web, desktop, mobile, or all three, using a variety of languages and platforms. 

We use the Squarespace Developer Platform for all Squarespace projects. The “Dev” platform gives full access to all the template code for a site; it’s essential to get Dev access to implement a custom site template.

In the most basic terms, this involves turning on the Developer Platform on your website, setting up the development workflow using Git, and building the site by making edits to the template code. 

Deliverables for the development phase:

  • A shiny, new website built to perfection, and it’s fully-editable within your Squarespace admin account.